Ideas for Digital Transformation
To many, his first digital computer might have been a special gift from his father, but not to American physicist and inventor John Vincent Atanasoff, who didn’t get a gift from his parents. Instead, he is the creator of the world’s first digital computer. This happened in the 1930s, which was an essential first step in the digital industry. Internet circle and technology circles of humanity until now
Digital is the representation of information in the form of numbers. The most popular numerical data to date are binary numbers, which means there are only two digits between 1 and 0. The changes of 1 and 0 are discrete values and can eventually be applied to a digital computer. Still, when strung together, they can be interpreted as different information for humans to understand.
And why is it essential?
What is Digital Transformation is the process of bringing technology to create something new. Or change the old thing from doing business to suiting business in the ever-changing digital era. It covers all three dimensions, namely the dimensions of the organization’s business process. Organizational Cultural Dimension and customer experience dimensions
The advantage that many people may be able to answer quickly of doing Digital Transformation is to increase sales, But that’s not the primary purpose or advantage. Because there are many ways to increase sales, the real advantage of doing Digital Transformation is sustainability, which is formed from many benefits.
1. Create new experiences for customers (Enhance Customer Experience)
If the heart of trading is consumer demand, The nature of digital in business is inevitable. “The value of the customer experience” is increasingly focused on today’s companies. Because the more you create a new customer experience, the stronger the bond between the organization (or brand) and its customers. Leading to sustainability in the future
An example of the result of private-policy, for example, a company that creates new experiences for customers in the digital age is clear, such as NETFLIX that makes a single smartphone for many customers generate enormous profits for NETFLIX companies, up to 20 billion per year. US dollar, where customers do not have to go out to rent a car or buy a DVD like before
2. Accumulate more databases of insights
Collecting information related to the organization and its customers in all dimensions makes it easier to pick up and use this information as a base to understand customers better. Make decisions with enough information, set a business strategy, and see the opportunity to profit from the investment that goes down. It is another key of “Digital Transformation” that has it all.
3. Increase organizational mobility
As markets and customer demands change relentlessly, organizations strive to catch up. Until it was said, “The market is eternal. There will only be changes, and more organizations have to do.” Even the top-tier organizations in the world have to adapt, and because of this “Digital Transformation,” organizations are agile enough to compete with their competitors. Get more Create new tools to keep up with trends promptly.
Agility is one characteristic that enables rapid and continuous improvement of an organization, especially in digital processes. When the organization is digitally aligned, Driving the organization in different dimensions is faster and more convenient. This kind of “agility” is known as “Agility,” a concept that can be said to go hand-in-hand with Digital Transformation.
An example that many people see clearly in this era is working from home. When Covid-19 first spread, organizations at Digital Transformation Once done, you can give orders to work from home. Employees can start work immediately, unlike some organizations that have to install a complete system, which takes several months.
To start this process There are many books, but the main ones consist of the main themes of the four guidelines as follows as a starting point:
1. State the purpose clearly.
Before each organization can enter the details, the purpose must be clearly defined first. For example, if it is an IT business, It is mainly aimed at enhancing the value of the digital experience for customers. But that’s only part of it. This digital transformation will include rethinking and redesigning the overall business landscape. The key to transition often encompasses the following purposes:
Increase the value of the digital experience for customers. To reduce costs, link brand loyalty, revenue, and overall business performance.
.Reduce unnecessary steps or processes.
to increase the mobility of the organization From the transformation of the corporate infrastructure to the digital system
To find the essential thing in doing business, that is the “deep needs” of customers by analyzing various data and using it to make decisions to create a competitive strategy in the following market.
2. Learn and know the technology that will be used.
It’s impossible to go into battle with no weapons. Likewise, to do “Digital Transformation,” it is necessary to know the essential technologies that will be used, such as various software that can do almost all the work for people. Still, we have never known the Internet of Things that connects different devices. Either in the organization or products that can create value for customers, the essential thing is cyber security Because whether doing Digital Transformation.
To this day, many companies have put their organization on this process satisfactorily. One of the examples cited today is the company Nike, whose slogan is well known as “Just Do It.” Today, Nike is transforming its organization with Digital Transformation. It has become known in the digital world as Nike “Just Did It.” From the footwear and apparel company, it has led itself to the “Digital Transformation” so well that many have wondered from before the transformation whether it will bring digital. How to drive an organization that does business in wearables?
Nike and Digital Transformation
(Please allow me to present an example. because it is a brand that everyone It’s easy to recognize and understands.) NIKE isn’t a technology company but has succeeded with Digital Transformation.
Nike fears the digital industry and customer demand will consume the company. So started doing Digital Transformation. by focusing on storing data in a digital system. Then the data was analyzed for the improvement of e-commerce strategies and techniques. Digital marketing retail store improvements build relationships with customers and improve the experience customers receive with the online system through the application. With all of this being said, Nike has been able to keep up with the demands of its customers, linking it to fashion and trends, causing Nike’s stock price to soar from $52—reached $88 in just two years after Digital Transformation (about 70% increase in 2 years and current price around $137).
The subtleties of making the process of bringing technology into something new There are many more But all of these are the main concepts that should be kept in mind before embarking on a complete digital transformation of the organization. If you have the purpose of doing Digital Transformation Clearly, the next step is to consider which digital tools will help you manage your organization more completely.
Technology’s a part of our business and essential that we must know and learn to understand; nowadays, our lives depend on technology for better comfort.
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