Google Ads

Updates to data protection terms

Dear Partner,

You’re receiving this email because you’re listed as the primary contact for data protection for a Google ads and/or analytics product.

What’s changing?
On September 1, 2023, Google will update the Google Ads Data Processing TermsGoogle Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms (the “Google Ads Data Protection Terms”). The changes expand the application of certain commitments within the Google Ads Data Protection Terms to a wider customer base, not just where certain legislation may be applicable.Why is Google making these changes?
We are not making changes to the substantive nature of Google’s commitments to existing customers under the Google Ads Data Protection Terms. Instead, we’re consolidating certain commitments that Google already makes in connection with specific legislation (such as GDPR, Brazilian LGPD, certain US state privacy laws), and extending the application of those existing commitments to a wider customer base. For example, this means that the commitments from the existing LGPD addenda will now be incorporated within the main body of the terms.

What should I do?
You don’t need to take any action. If any of the Google Ads Data Protection Terms are already part of your contracts, these updated versions of the Google Ads Data Processing TermsGoogle Ads Controller-Controller Data Protection Terms, and the Google Measurement Controller-Controller Data Protection Terms (as applicable) will automatically apply to your use of the relevant services from September 1, 2023.Google’s adoption of the US Data Privacy Framework

Google is certified under the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. DPF. Effective from 1 September 2023, Google will adopt the EU-U.S. DPF as an Alternative Transfer Solution (as defined in the Google Ads Data Protection Terms) to transfer EEA personal data to the U.S. Google intends to adopt the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. DPF as Alternative Transfer Solutions for Swiss and UK personal data once these frameworks are recognised as adequate by Switzerland and the United Kingdom, respectively.We hope these changes to the Google Ads Data Protection Terms provide greater reassurance to our worldwide customer base about Google’s commitment to keeping information safe, secure, and private, and helping make compliance easier for your business.

You have received this mandatory email service announcement to update you about important changes to your Google product or account.

This email relates to Google’s ads and analytics products. If you also use other Google products, such as Workspace or Cloud Identity, this email doesn’t affect your use of those products.Thank you,The Google Team
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